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Life and Its Double
Life and Its Double
by Domenico Quaranta
[Published in: Domenico Quaranta (ed), Portraits. Book printed on occasion of the exhibition "EVA E FRANCO MATTES (0100101110101101.ORG) LOL", Fabio Paris Art Gallery, Brescia, January 2007. Text released under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License. To see the licence: http://creativecommons.org/licenses/by-nc-sa/2.5/]
“If I could wake up in a different place, at a different time, could I wake up as a different person?”
Tyler Durden, Fight Club [1]
At the beginning of 2006 Eva and Franco Mattes made their first incursion into Second Life, an online virtual world created in 2003 by the American company Linden Lab. The duo, known as 0100101110101101.ORG, had just spent a busy year working on the project United We Stand (2005 – 2006), a massive advertising campaign for a non-existent movie: a European-produced war blockbuster in which Europe saves the world from an imminent conflict between China and the United States. With a consummate manipulation of advertising conventions and mass marketing codes Eva and Franco Mattes created a kind of mental short circuit, staking all on a legend that no-one wants to believe in, and communicating it using the codes of another, dominant legend, that of American supremacy.
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Eva & Franco Mattes (0100101110101101.ORG): LOL (2007)
EVA E FRANCO MATTES (0100101110101101.ORG): LOL
Show curated and catalogue edited by Domenico Quaranta
DATES: January 20 – March 3, 2007
OPENING: Saturday, January 20, 6 pm
LOCATION: fabioparisartgallery
Via Alessandro Monti, 13 – 25121 Brescia – Italy
www.fabioparisartgallery.com
For over a year Eva and Franco Mattes lived in the virtual world of Second Life, exploring its terrain and interacting with its peculiar inhabitants. The result of this videogame flânerie is a series of portraits characterized by the bright colors, artificial lighting, polygonal shapes and surreal perspectives typical of virtual worlds. Overall, the series draws on the technological developments which allow the creation of alternate identities within simulated worlds.
LOL – Press Release
EVA E FRANCO MATTES (0100101110101101.ORG) – LOL
Show curated and catalogue edited by Domenico Quaranta
From January 20 to March 3, 2007
OPENING: Saturday 20 January, 6 pm
On occasion of their second solo exhibition at Fabio Paris Art Gallery, and for the first time in Italy, Eva and Franco Mattes (a.k.a 0100101110101101.ORG) are to exhibit the project for which they have been awarded the Premio New York 2006.
For over a year Eva and Franco Mattes lived in the virtual world of Second Life, exploring its terrain and interacting with its peculiar inhabitants. The result of this videogame flânerie is a series of portraits characterized by the bright colors, artificial lighting, polygonal shapes and surreal perspectives typical of virtual worlds. Overall, the series draws on the technological developments which allow the creation of alternate identities within simulated worlds.
